The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 ...

Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer.

Influencer Marketing Budget Report 2026 With UK marketing teams reshuffling spend for 2026, influencer marketing is claiming a bigger slice of the pie. This guide helps you plan a ...

Age is the characteristic where people are most likely to feel underrepresented in advertising, according to research from YouGov. Just 25% of over-65s feel well represented in advertising. Two-fifths ...

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

As its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.

Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From tackling budget season to how Next determines its marketing spend, it’s been a ...

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

The UK advertising market grew by 10.4% in 2024, exceeding the £40bn mark for the first time to reach a total of £42.6bn, according to new data from the Advertising Association (AA) and Warc. Growth ...