The agreement will allow GWI users to access insights within their chats with Claude, connecting GWI’s Model Context Protocol (MCP) to the AI chatbot. This means that Claude will be able to use ...

The agreement will allow GWI users to access insights within their chats with Claude, connecting GWI’s Model Context Protocol (MCP) to the AI chatbot. This means that Claude will be able to use ...

Like at most charities, the insight function at the NSPCC faces the challenge of achieving big impact on a small budget. How does insight punch above its weight at the organisation?

Ashley Lima also joins Beesy as associate behavioural science director. Prior to Beesy, she led research portfolios across three federal agencies for health programmes.

More than eight in 10 buying decisions are predetermined before consumers begin shopping, according to research from WPP.

Kantar has appointed Ben Lawder as senior vice-president and customer experience (CX) practice lead for North America.

Financial services insights company RFI Global has agreed with its private equity partner Diversis to acquire digital user ...

A failure to provide funding for the US Census Bureau for 2026 could have a serious adverse effect on planning for the next ...

Media measurement and optimisation platform Integral Ad Science (IAS) has been chosen by TikTok Pangle, the social media firm ...

AI behavioural data company Behavix has agreed a long-term strategic agreement with panel ecosystem business Syno International and appointed Matt Hynes as senior strategic adviser in the US.

Financial data research company Smart Data Foundry has established a fellowship scheme for projects using financial data for ...

The public’s data is “not safe and will not be safe” in the battle for data privacy, despite work from governments and ...