Around 80% of the feature’s early active users belong to Gen Alpha, a group that uses the app more as a primary communication ...

With the acquisition, both communities will join the agency’s existing portfolio of media-led IPs, including Sarcasm, ...

Through The Great KFC Feastival, KFC turned moments of hunger into moments of homecoming, celebrating food as the bond that ...

India’s Women’s World Cup triumph is being hailed as a watershed moment, not just for the sport, but for the business of ...

TukTuki Founder, Anshita Kulshrestha, explains how the new micro-drama app is targeting a Tier 2/3 market gap. She discusses ...

It aims to enable brands to capture and unify customer actions across online, app, and offline channels, sharing the data in ...

The partnership is expected to launch a comprehensive communications campaign to strengthen the brand’s national presence and ...

OSMO’s Nipun Arora highlights the factors driving OOH growth this festive season, with strong ad demand from auto, consumer ...

Meta is aligning its ad measurement models closely with Mobile Measurement Partners (MMPs) such as Adjust, Airbridge, ...

Social Samosa announces the return of #SS40Under40, a platform that honours the visionaries redefining the future of ...

The agency will handle strategic and creative communication for both brands, working with the parent company, to boost ...

The agency will drive the platform's digital growth with full-funnel campaigns on Google and Meta to boost awareness, ...