Scara Live is a vertical focused on creating live, on-ground experiences that connect brands with audiences through ...

The top 10 advertisers drove 42% of TV ad volumes, with Nestlé India and Star India joining the list and Food & Beverage led ...

Dhruv Abrol and Tarika Gulabani will lead Dentsu AMP as Managing Partners. The former TVA heads bring strong creative and ...

Influencer marketing didn’t sit on the sidelines this festive season, especially Diwali. Tier 2 creators led the way. Experts ...

He will oversee brand management, digital, media, PR, and influencer initiatives aimed at building stronger consumer trust ...

Creators can now filter views, likes, comments, shares, and watch time to see what traffic comes from organic sources and ...

Sweet Karam Coffee knows that the feeling of ‘home’ is its most powerful differentiator. And that emotion is held together on ...

With the acquisition, both communities will join the agency’s existing portfolio of media-led IPs, including Sarcasm, ...

Through The Great KFC Feastival, KFC turned moments of hunger into moments of homecoming, celebrating food as the bond that ...

Around 80% of the feature’s early active users belong to Gen Alpha, a group that uses the app more as a primary communication ...

Anime pilgrimages reflect a deep emotional bond between fiction and place; fans don’t just watch anymore, they travel to relive the stories they love.