In this report, Intuit Mailchimp and WARC examine how mid-market marketing organizations are responding to broader industry challenges.

This report examines the key trends that are driving the future of commerce media. Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend ...

Retail media has grown up faster than its measurement. Ask five retailers how they prove performance and you'll hear five different answers: incrementality tests, modelled sales lift, and Marketing ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

Globally, more than half of Gen Z (53.1%) watch YouTube daily, according to GWI data on Gen Z media consumption. While in 2022, those under-18s spent an average of 67 minutes per day on YouTube ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Most strategists say strategy is at a crossroads and 62% say it’s treated as expendable, often baked in as “gift with purchase”. The data suggests a sizeable slice of ‘upstream’ work is moving to ...

Our latest advertising spend forecast – published today – expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since our last ...