Back in 2010, the AD60 was the model which our new design team first focused on. It became the benchmark model, a reference in which other brands and our previous models were measured. The goal and therefore the whole approach of the team was to simply make the best performing entry level guitar available. The result of months of R&D produced the early 60’s series which set Artist Series apart from other solid top lines and went on to win a host of awards. The premium North American Sitka top is

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2K views · 23 reactions | This week on Alvarez TV we’re introducing our new, updated Artist Elite series – our custom-vibe series with premium, innovative features. Tune in to discover our new models, including a new Baritone and a Bass! | Alvarez Guitars | Facebook