Hug therapy “Hug therapy” refers to a form of therapeutic practice that involves the use of hugs or physical touch to promote emotional wellbeing and reduce stress. The idea behind hug therapy is based on the belief that physical touch, particularly in the form of hugs, can have positive effects on both mental and physical health. Hugging is known to release oxytocin, often referred to as the “love hormone” or “bonding hormone,” which can contribute to feelings of trust, relaxation, and overall