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What is Demand Forecasting? (PDF): Definition, Principles, Types, Methods & Issues

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What is Demand Forecasting? (PDF): Definition, Principles, Types, Methods & Issues

Demand forecasting is the systematic process to evaluate future demand for a specific product. Simply put, it allows you to examine the sales scientifically over upcoming weeks, months and years, so that you know exactly how much stock to order and hold at any given time period.

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