Virgin Voyages, J. Lo Hilariously Spoof Generative AI With New ‘Jen AI’ Campaign
travelpulse.com
Virgin Voyages, J. Lo Hilariously Spoof Generative AI With New ‘Jen AI’ Campaign
Virgin Voyages’ clever new marketing campaign puts its celebrity partner Jennifer Lopez in the spotlight. Or, at least, an ultra-realistic digital version of her, which users can even use to customize their own invitations to friends and family.
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The rise of AI has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages permission to use her likeness for a “Jen AI” custom invite tool. Created by VMLY&R, the tool hosted within virginvoyages.com allows consumers to invite friends and family to join them on one of the adults-only cruises. The messages from Lopez can be customized with the occasion, amenities they want to hype, destination and
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