Lightbulb Moment: LIKE BUTTON | The Unintended Consequences of the Facebook Like Button
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Lightbulb Moment: LIKE BUTTON | The Unintended Consequences of the Facebook Like Button
When first presented with the like button (then dubbed "the awesome button") Facebook CEO Mark Zuckerberg had a simple response: "No." He worried that a quick thumbs up or down would discourage more meaningful online interaction. Eventually, his team changed his mind and transformed the world.
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