Entrepreneurs On IG on Instagram: "Money alone does not make people care. Ownership does. At Apple, Jobs pushed hard for stock options. He wanted employees to feel like owners from day one, without asking them to risk their own cash. In a 1983 talk, he explained how options were granted at the current price and vested over four years. If Apple grew, employees won. If it didn’t, they lost nothing. This simple structure quietly tied personal effort to the company’s long-term success and built deep