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If you own a local business or manage social media marketing for one, let me guess—some days, you feel pressure to create the perfect organic post for Facebook or Instagram. You worry that if you don't craft the ideal photo or caption, it will lead to a slow sales day. Maybe you’re hoping the post will go viral and drive a huge wave of customers to your door. Here’s the thing: this kind of thinking creates overwhelm and pressure, and it makes it difficult to be creative or authentic. When you co
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