Early Old Kingdom Mummy, One of the First Examples of Intentional Egyptian Mummification

Exploring the Great Wall of China: A Historic Journey

Exploring 20 Million Year-Old Ancient Sea Fossils

It Rained in Petra for the | First Time in History 🌧️😱

This Machine Was Sealed In Stone For 3,000 Years — And It Still Runs

when you get yet another voicemail that's too late

Public Transport in Papua New Guinea: My Experience

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho