Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said

2.5K views · 93 reactions | “Whenever there is fun there’s always Coca-Cola!” I’ve always loved this Coke commercial from ‘94. What’s your favorite Coke commercial? #cocacola #coke #90s #nostalgia #throwback #flashback #wedontwannagrowup #fyp | We Don't Wanna Grow Up Podcast | Facebook

136K views · 1.8K reactions | We are excited to share this year's Coca-Cola Christmas spot with you! | Coca-Cola | Facebook