Different marketing strategies & go-to-market approaches must be implemented for an effective business plan. There are few bad business strategies. Only business strategies that are bad for the product youre promoting & the client your’re trying to reach. Most of it is A-B testing. Test the alternative approaches & find the most effective go-to-market. In your business, what been your most effective markating strategy. VT #vusithembekwayo #keynotespeaker #business #marketing #digitalmarketing #r

Electricians that blatantly lower their prices to compete with the other electrician down the road without considering their business costs are DESTROYING our industry. It’s leading to electricians cutting corners and putting people and properties at risk. Customers usually don’t expect electrical work to be as much as it usually does but that DOESN’T mean we are expensive. You need to make sure your business makes enough margin to operate a sustainable business, make sure your staff get paid, e