IVORY SOAP Ivory is one of the most iconic soap brands in the world. It was first created in 1879 by chemist James Norris Gamble, the son of Procter & Gamble’s founder. Known for its simplicity, the white bar was marketed as 99.44% pure. This became a powerful claim that shaped generations of personal care products. The brand name “Ivory” was inspired by Psalm 45 in the Bible, which symbolized elegance and purity. What made Ivory stand out was its famous slogan, “It Floats!” During its early yea

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BREAKING: UK ivory ban becoming law is the best Christmas gift for the world’s threatened elephants! Today, we and our campaign partners are delighted to see the UK Government’s Ivory Bill receive Royal Assent to become law. In future, most ivory sales in, to and from the UK will be treated as criminal offences. Mary Rice, our Executive Director, said: “Following on the heels of China’s closure of its own domestic ivory market at the start of the year, this is the best Christmas present the UK c