10K views · 93 reactions | 25 years in the making. We sat down with Sigma Sport's founders, Ian Whittingham and Jason Turner, to learn more about the early days of the store. For our first instalment, we take a look back to the nineties, when Oasis was tearing up the charts, cassette players were all the rage and two young men from Surrey were beginning their journey into the cycling industry > bit.ly/the-history-of-sigma-sport #RideLots | Sigma Sports | Facebook

Sigma Sports New Year Sale 🏷️ Get huge savings on your favourite brands. #MySigmaSports | Sigma Sports

Join us for the ride. The new Sigma Sports Collection is here. Take a closer look > bit.ly/sigma-sports-kit-amnesty #BuiltByTheRide | Sigma Sports

873K views · 3K reactions | Vintage bicycle odometer. Watch new video now on my Youtube channel. Click the link in my bio or head over to @bike.muenchen Don’t forget to hit follow for more content like this.. @bike.muenchen @derrecyclist | Bike Muenchen | Facebook

1.3K views · 1.4K reactions | Vintage bicycle odometer Watch new video now on my Youtube channel. Click the link in my bio or head over to @bike.muenchen Don’t forget to hit follow for more content like this.. @bike.muenchen @derrecyclist | Bike Muenchen | Facebook

Get an extra 10% off the Summer Sale, use code ‘Extra10’. It’s your final chance so be quick. *Exclusions apply. | Sigma Sports

Looking to upgrade your kit? Start with the essentials: a breathable jersey, comfortable bib shorts, and performance socks. Buy two or more items and save 20% with the code OUTFIT20 | Sigma Sports | Facebook

Don’t let proximity to the store be the reason you can't make the most of our latest bundle. Use code ‘OUTFIT20’ on all orders with two or pieces of clothing and save 20% off.* *T+C’s apply. | Sigma Sports | Facebook