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A useful dashboard answers three questions. Where are we now? How did we get here? What will happen next if we change nothing? Must-have views: • Cash on hand and a simple short-term forecast • Gross margin by product or service • Spending versus plan with variance explanations • Collections status with the largest overdue customers highlighted Nice to add later: • Customer cohorts that show retention and repeat purchases • Unit economics by product or channel If a metric never drives a decision
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A useful dashboard answers three questions. Where are we now? Ho…
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