Business | Entrepreneurship | AI on Instagram: "He paid $285 million for the Dallas Mavericks, only to find empty seats and low energy in the arena. 🏀 So, what did the new owner do? He moved his desk right into the middle of the sales team and started cold-calling former customers from a phone book. His pitch was pure genius: "It's less expensive to come to a Mavericks game than to take your family to McDonald's." But the real lesson wasn't in the script. It was about leadership—showing his tea